La Maremma was Tuscany’s final frontier, a quiet area of rugged protected coastline from Capalbio up to Cecina. Over the past few years, though, the cognescenti have been taking notice, and while it is still no Forte dei Marmi (Tuscany’s most fashionable resort), there have been some illustrious openings: Alain Ducasse’s L’Andana hotel in Castiglione della Pescaia (from €300), Leonardo Ferragamo’s marina in Puntone, and Renzo Piano’s £6.7m winery at the Rocca di Frassinello vineyard. But the super-rich don’t have it all to themselves. New to boutique accommodation website i-escape this year is Locanda Rossa (doubles from €120 B&B) in Capalbio, close to the beach at Chiarone. It has 13 rooms, four apartments sleeping six, a restaurant and a pool.